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Deal with xPeke and will sponsor IEM World Championship in Poland.
February 1, 2017
By: Christine Esposito
Editor-in-Chief
Gillette has aligned itself with some of the most prominent athletes and sports leagues in the world, and now the P&G brand has inked its first partnership in the world of gaming. It will partner with ESL, the world’s largest eSports company, in a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship later this month in Katowice, Poland. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño. xPeke is unique...
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